Thryv and Viva are the closest match — both all-in-one platforms for small service businesses. The difference is simple: Thryv is paid-only ($199–$349/mo, bundles higher), while Viva is free and AI-native, with an AI receptionist and AI-search visibility built in.
| Viva | Thryv | |
|---|---|---|
| Starting price | Free forever AI add-ons $99–$199/mo | $199–$349/mo bundles to ~$1,475/mo* |
| Free tier | Yes | No (demo) |
| All-in-one (site, booking, CRM, reviews) | Yes | Yes |
| AI-native | Yes | Limited |
| AI receptionist (answers your phone) | $99/mo | No |
| Get found on AI search (ChatGPT, etc.) | Free audit | No |
| Contract to start | None — free | Typically 6-month term |
| Done-for-you (someone runs it) | AI Marketing Agency · $199/mo | Marketing Suite (paid) |
Of everyone in this category, Thryv is the closest to what Viva does — a real all-in-one for small service businesses, with a website, CRM, scheduling, reviews and marketing, backed by hands-on human support. For some owners, that human touch is exactly the draw.
The difference is the model. Thryv is paid-only — commonly $199–$349/mo, bundles well into four figures, usually on a multi-month term. Viva delivers the same all-in-one free, and it's AI-native: an AI receptionist answers your phone, AI chat replies instantly, and a free audit tells you whether AI engines recommend you. You add cost only when you turn on an AI feature or ask Viva to run everything for you.
Fair is fair: if what you value most is hands-on human onboarding and ongoing support — a vendor's team helping you set up and run it, phone support when you need it — Thryv is well established at exactly that, and some owners will happily pay for the hand-holding.
But if you'd rather not pay a monthly platform fee or sign a term, and you want AI that answers customers and gets you found on AI search, Viva gives you the same all-in-one free — with a concierge to get you started and the option to have the AI Marketing Agency run it.
Yes. Thryv and Viva are the closest in positioning — both are all-in-one platforms for small service businesses. The difference is Viva is free and AI-native (with an AI receptionist and AI-search visibility), while Thryv is paid-only, typically $199–$349/mo with bundles higher, on multi-month terms.
As of July 2026, Thryv starts around $199/mo for a single user (additional users ~$49/mo each), with a Professional plan around $349/mo and location-based bundles from roughly $646/mo up to about $1,475/mo. Plans typically start on a 6-month term. Check thryv.com for current pricing.
Yes. Viva's marketing tools — website, booking, unified inbox, CRM, reviews and more — are free forever. AI-enhanced features are paid add-ons: the AI receptionist ($99/mo) and the done-for-you AI Marketing Agency ($199/mo). Thryv is paid-only with no free tier.
Yes. Viva is AI-native: an AI receptionist answers your phone, AI website chat replies instantly, and a free AI-visibility audit checks whether ChatGPT, Claude, Perplexity and Google AI recommend your business. Thryv is a capable all-in-one but is not built around AI in the same way.
No monthly platform fee, no multi-month term to start. Get the toolkit plus AI that answers customers and gets you found. Pay only for AI-enhanced features.
Start free Want to see your AI-search score first? Run the free AI audit