How much does a qualified lead cost?
Roughly $5 to $25 for an engaged prospect — someone who clicked or replied — and $2.50 to $10 for a business that fits your criteria, record included. One credit is fifty cents; here's what it buys, and a calculator for your own numbers.
Viva offers more than one way to generate leads from prospects
Don't choose between them — they find different people. Email finds the prospects who are already interested: they click, they reply, and you know who's warm today. Research finds the businesses that fit: Viva reads each one against your criteria and tells you who's worth a call, whether or not they've heard of you yet. Use both: research the list, email the ones that fit, call the ones that answer.
What each credit buys
One credit is fifty cents. 200 credits emails 200 contacts, or researches 200 businesses, or any mix.
- We find the address and send your email
- Every follow-up is included
- The full record — owner, phone, website — when you open it
- Charged only when the email is delivered
- Viva reads it against your criteria: yes, maybe, or no, with the evidence
- Change the criteria and re-judge as often as you like — no charge
- Businesses ruled out on what Viva already knows are free
- The full record of any you take is included
What 200 credits gets you, each way
Email finds interest
200 credits emails 200 contacts. What you get back depends on your offer and your writing — this is the number to improve.
| Who engage | Leads | Per lead |
|---|---|---|
| 2 in 100 | 4 | $25 |
| 5 in 100 | 10 | $10 |
| 10 in 100 | 20 | $5 |
Across Viva accounts, 2 to 10 in 100 click or reply.
Research finds fit
200 credits reads 200 businesses. What you get back depends on how you describe your ideal customer — and you can keep refining it for free.
| Who fit | Leads | Per lead |
|---|---|---|
| 5 in 100 | 10 | $10 |
| 10 in 100 | 20 | $5 |
| 20 in 100 | 40 | $2.50 |
Real runs land between 7 and 19 in 100. Every lead comes with its full record.
Put in your own numbers
Start with how many leads you want from each way, and the rate you expect. The credits and cost work out separately below.
A $99 plan includes 200 credits a month; top-ups are $10 for 20, $25 for 50, $50 for 100.
Compared with buying leads
A lead from a Google lead form — someone who searched, saw an ad, and filled in a form — typically costs $150 to $250. That person came to you, which is worth something. On Viva you go to them, and you work a couple of hundred businesses for the price of one form.
| Google lead form, one form fill | $150 – $250 |
| Viva, a business that fits your criteria, record included | $2.50 – $10 |
| Viva, a contact who clicked or replied | $5 – $25 |
| Viva, a conversation — a reply or a booked call | $17 – $100 |
The honest comparison is the last row: a conversation. Even there, Viva is a fraction of the price — and you chose who to talk to.
What's free
- Searching for businesses, as many searches as you like
- Saving lists — Viva refreshes them every night and tells you what's new
- Refining your research criteria and re-judging what's been read
- Businesses ruled out on what Viva already knows
- Every follow-up email in a campaign
- An email that bounces, or a business with no address to send to
- Moving a lead to your pipeline, tagging it, calling it
- Writing emails, posts and pages with the assistant, on any paid plan
You'll always see what you paid per lead
Every campaign shows delivered, engaged, and the cost per engaged lead. Every research run shows read, fit, and the cost per lead that fits — and you can watch that number fall as you sharpen the criteria. Nothing is charged before you've seen what it will cost.
Prices in US dollars. Plan credits refresh each month; top-up credits never expire. A credit is charged for an email only when it is delivered, and for research only for businesses Viva actually reads. Engagement and fit rates shown are ranges observed across Viva accounts; yours will depend on your list, your offer, and your criteria.