When customers ask ChatGPT, Perplexity, Google AI or Claude for what you do, do you show up? A new category of tools tracks that. Most are paid monitoring dashboards built for big brands and agencies. Here's an honest comparison — and a free way for a local business to both see and fix where it stands.
| Tool | Starts at | Really built for | Free check | Fixes it (not just tracks) |
|---|---|---|---|---|
| Viva | Free audit | Local & service businesses | Yes | Yes — full platform |
| Profound | $99–$499+/mo* | Enterprises & large brands | No | Tracks + insights |
| Peec AI | €89–€199/mo* | Mid-market marketers & agencies | Trial | Tracks + recommends |
| Otterly.ai | $25–$160/mo* | Budget monitoring / agencies | No | Tracks only |
Most AEO tools tell you the score. Viva tells you the score and helps you change it — for free. The AI-visibility audit checks whether ChatGPT, Claude, Perplexity and Google AI recommend your business in about two minutes, no login. Then, because Viva is a full marketing platform, it gives you the things that actually move AI visibility: a clear website, structured content, reviews and reputation — and the AI Marketing Agency can do the work for you.
The category's enterprise heavyweight — the deepest dataset, tracking up to ~10 AI engines with prompt-level analytics and share-of-voice reporting, SOC 2, and serious funding behind it.
The catch for a local business: it's a paid monitoring platform for big brands and agencies. It measures your visibility in detail; it doesn't build your website, answer your customers, or fix the underlying reasons AI skips you.
A well-liked mid-market tracker — visibility, position and sentiment across many engines (ChatGPT, Gemini, Claude, Perplexity, Copilot and more), with prompt-level data and strategy recommendations based on the sources AI actually cites.
The catch: it's a tracking-and-recommendation tool priced per prompt, aimed at marketers and agencies — useful if you have someone to act on the reports, more than a local owner needs day to day.
The budget-friendly option — daily tracking of a set number of prompts across ChatGPT, Google AI Overviews, Perplexity and Copilot, popular with cost-conscious agencies.
The catch: it's monitoring only, capped by prompt count, and it stops at telling you what's happening. There's no platform behind it to fix your website, reviews or content.
The dedicated AEO tools are genuinely good at what they do — measuring how AI engines talk about a brand. For a large company with a marketing team and an agency, that measurement is worth paying for. But measurement is step one. Someone still has to do the work that makes AI recommend you: a clear, well-structured website; content that answers real customer questions; strong reviews; consistent business information.
Viva is built so a local business gets both — free. See where you stand with the audit, then use the platform (or the AI Marketing Agency) to actually fix it. No per-prompt pricing, no dashboard you have to interpret.
They track whether and how AI engines like ChatGPT, Perplexity, Google AI and Claude mention your brand when people ask questions. Most are monitoring dashboards — visibility, share of voice and competitor mentions across models. Viva takes a different approach: a free audit that checks the major engines and a platform that helps you actually fix your visibility.
Yes. Viva's AI-visibility audit is free — it checks whether ChatGPT, Claude, Perplexity and Google AI recommend your business and shows you what to fix, with no login. The dedicated AEO platforms (Profound, Peec AI, Otterly.ai) are paid, typically $25–$499+/month.
For large brands and agencies needing deep multi-model tracking, Profound is the most comprehensive; Peec AI is a strong mid-market tracker; Otterly.ai is the budget option. For a local or service business that wants to see if AI recommends them and actually fix it, Viva's free audit is the simplest place to start.
Most are trackers — they measure and report so you (or your agency) can act. Viva both checks your visibility for free and gives you the platform to fix it — content, structured data, reviews and reputation — and can run the work for you via the AI Marketing Agency.
As of July 2026: Viva's audit is free. Otterly.ai starts around $25/mo up to $160/mo. Peec AI starts around €89/mo and €199/mo. Profound starts at $99/mo (ChatGPT only), $399/mo (3 models), with an enterprise tier for up to 10 models. Check each vendor's site for current pricing.
Skip the paid dashboard. Run the free audit to see where ChatGPT, Claude, Perplexity and Google AI put you today, then fix it with Viva. Free marketing tools forever; pay only for AI-enhanced features.
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