New revenue streams · B2B for B2C businesses

The companies near you already buy what you sell. Just not from you — yet.

You've built a business consumers love. Meanwhile, offices two blocks away order catering weekly, buy hundreds of corporate gifts every December, and book team events monthly — from whoever showed up and asked. Viva builds and runs the B2B side of your business, so that's you.

Same kitchen, same inventory, same staff — a second revenue stream on top.

The revenue stream hiding inside your business

A restaurant sells an $18 lunch, one table at a time — while a company down the street places an $800 catering order every Friday with a caterer across town. A wine shop sells bottles one at a time — while a startup two miles away just ordered 200 holiday gift boxes from a national website.

The corporate buyer wanted a local supplier. They just couldn't find one that spoke their language — packages, per-head pricing, invoices, someone who answers. So the money left the neighborhood.

That's the gap Viva closes. Not a new business. The business you already run, sold to a buyer you've been ignoring.

The missed B2B channel, by industry
Restaurants
Selling: one table at a time
Missing: corporate catering, standing weekly lunch orders, private-dining buyouts, holiday parties.
Wine & spirits shops
Selling: bottles at retail
Missing: corporate gifting programs, client-appreciation gifts, event and party supply accounts.
Bakeries & chocolatiers
Selling: walk-in counter
Missing: corporate gift boxes, office celebration standing orders, event dessert tables.
Coffee shops & roasters
Selling: cups over the counter
Missing: office coffee service, recurring wholesale bean accounts, catering carts at company events.
Florists
Selling: occasion bouquets
Missing: weekly lobby & office arrangements, client thank-yous, corporate events, real-estate staging.
Breweries & tasting rooms
Selling: pints and tastings
Missing: private team events and offsites, venue buyouts, branded client gifts.
Venues & golf courses
Selling: rounds and dinners
Missing: corporate tournaments and banquets, client entertainment, offsite packages.
Spas & salons
Selling: one chair at a time
Missing: corporate wellness days, employee-appreciation packages, on-site chair-massage visits.
Gyms & fitness studios
Selling: individual memberships
Missing: corporate class packages, employer-subsidized memberships, on-site wellness programs.
Photographers
Selling: weddings & portraits
Missing: company headshot days, event coverage retainers, product photography for local brands.
Cleaning & detailing
Selling: one home, one car
Missing: office and fleet contracts, property-manager accounts, on-campus employee detailing days.
Experience studios
Selling: date nights & hobbies
Missing: corporate team building — cooking classes, paint bars, pottery, escape rooms, group buyouts.
Don't see your industry? If companies could plausibly buy what you sell in bulk, as gifts, as events, or on a standing order — the channel exists. Ask us.
Why good businesses miss it
Corporate buyers shop differently
They search "corporate catering near me," email for quotes, and need invoices and a contact who answers. Your website speaks to consumers, so they never find you — or bounce when they do.
There's nothing to buy
B2B buyers need packages: per-head menus, gift tiers, event formats, delivery windows. If they have to ask what's possible, most quietly go with whoever made it easy.
Nobody follows up
The catering inquiry lands while you're running the floor. It gets answered tomorrow — the buyer booked someone else today. B2B deals die in unread inboxes.
Nobody ever asks
The offices, HR teams and executive assistants near you would happily buy local. But outreach is a job, and you already have one. So the national vendors keep winning by default.
What Viva builds and runs for you
STEP 1
Your B2B storefront
A corporate page under your brand: catering menus, gift tiers, event packages, per-head pricing, and a quote-to-order flow built for how companies buy.
STEP 2
Demand, generated
Your customer base already contains people who work at local companies — we find and activate them. Then targeted outreach to offices, HR teams and planners near you, by email, SMS and phone.
STEP 3
Answered, quoted, booked
Every inquiry gets an instant response, a prepared quote, and persistent follow-up until it books — while you run the business. You approve; you're the face; you close.
One corporate account can be worth 10–50× your average consumer ticket — and it repeats: weekly lunches, quarterly events, annual gifting. Won once, it pays all year.
Already running
Event venue · Cupertino, CA
A golf restaurant and banquet venue serving walk-in diners — now with a corporate channel for company tournaments, team events and banquets, with outreach to nearby companies running under its own brand.
Wine & spirits shop · San Jose, CA
A 30-year retail wine shop — now with a corporate storefront for client gifting, employee gifts and event supply, anchored to the corporate calendar from onboarding through the holidays.

Priced on outcomes, not promises

This isn't a software subscription or a retainer you pay while you wait. Viva charges a simple setup plus a small share of the new B2B revenue the channel actually produces. If it doesn't produce, we don't win. That's the whole model — we're building a revenue stream, and we get paid from the stream.

Every business starts with a short call: we look at what you sell, map which corporate motions fit (catering, gifting, events, standing orders, contracts), and give you a straight answer on whether the channel is worth building.
Common questions
Do I need new staff or equipment?

Usually no. B2B demand is served with what you already have — the same kitchen, cellar, studio or crew — packaged in corporate formats: per-head menus, gift tiers, event packages, standing orders. The missing pieces are a storefront, outreach, and follow-up. That's what Viva builds and runs.

Which businesses are the best fit?

Restaurants and caterers, wine and spirits shops, bakeries, coffee roasters, florists, breweries and tasting rooms, venues and golf courses, spas and salons, fitness studios, photographers, cleaning and detailing services, and experience studios. If companies could plausibly buy what you sell in bulk, as gifts, as events, or on a standing order — the channel exists.

How do you find the corporate customers?

Two ways. Your existing customers already include people who work at, or run, local companies — we identify and activate them first. Then we run targeted outreach under your brand to companies near you, by email, SMS and phone, and answer every inquiry instantly.

Do I have to do the selling?

You do the part only you can do: approve the packages, be the face of the business, and say yes to deals. Viva does the outreach, the instant responses, the quotes, and the follow-up that usually never happens.

How fast does it start producing?

The storefront and outreach typically launch within days, and first corporate inquiries usually arrive in the first few weeks. Some motions are seasonal — corporate gifting concentrates in Q4, and holiday catering books 4–8 weeks out — so starting earlier compounds.

What does it cost?

A simple setup plus a small share of the new B2B revenue the channel produces — pricing tied to outcomes, quoted after a short call about your business. If the channel doesn't produce, Viva doesn't win.

Find out what the companies near you would buy.

A short call: we map your corporate opportunity — catering, gifting, events, standing orders — and tell you straight whether the channel is worth building.

Talk to a specialist